Today I want to do something a little different…I want to post the story of Wally the Cabdriver. It is a story that represents top notch customer service…and I believe it carries a very important message for church leaders.
Here is the message: Serve the people who attend your church as well as Wally serves the people who get in his taxi.
I read a statement a long time ago that said, “Most new people decide if they are coming back to your church long before they sit down in your worship center. Click To Tweet ” They decide based on how they are treated by the parking team, the greeters, the children’s ministry workers and the ushers…the people they encounter as they find their way around your church. If these people serve them like Wally…how much more likely are they to be open to the sermon…to consider attending again…to take a next step in their faith? (I think the answer is “much more likely!”)
- If you are a young pastor or future pastor…I encourage you to make it a point to learn from Wally…it will help you go to the next level as a leader.
- I encourage you to read the story and consider what you might do to move your church one step closer to this kind of service culture:
(The story is everywhere on the internet…I never could find an original source. Also…The story is always written from the viewpoint of the author writing about his friend, Harvey Mackey)
Years ago, my friend, Harvey Mackay, told me a wonderful story about a cab driver that proved this point.
He was waiting in line for a ride at the airport. When a cab pulled up, the first thing Harvey noticed was that the taxi was polished to a bright shine. Smartly dressed in a white shirt, black tie, and freshly pressed black slacks, the cab driver jumped out and rounded the car to open the back passenger door for Harvey.
He handed my friend a laminated card and said: “I’m Wally, your driver. While I’m loading your bags in the trunk I’d like you to read my mission statement.”
Taken aback, Harvey read the card. It said:
Wally’s Mission Statement: “To get my customers to their destination in the quickest, safest and cheapest way possible in a friendly environment.”
This blew Harvey away. Especially when he noticed that the inside of the cab matched the outside. Spotlessly clean!
As he slid behind the wheel, Wally said, “Would you like a cup of coffee? I have a thermos of regular and one of decaf.”
My friend said jokingly, “No, I’d prefer a soft drink.”
Wally smiled and said, “No problem. I have a cooler up front with regular and Diet Coke, water and orange juice.”
Almost stuttering, Harvey said, “I’ll take a Diet Coke.”
Handing him his drink, Wally said, “If you’d like something to read, I have The Wall Street Journal, Time, Sports Illustrated and USA Today.”
As they were pulling away, Wally handed my friend another laminated card.
“These are the stations I get and the music they play, if you’d like to listen to the radio.”
And as if that weren’t enough, Wally told Harvey that he had the air conditioning on and asked if the temperature was comfortable for him. Then he advised Harvey of the best route to his destination for that time of day. He also let him know that he’d be happy to chat and tell him about some of the sights or, if Harvey preferred, to leave him with his own thoughts.
“Tell me, Wally,” my amazed friend asked the driver, “have you always served customers like this?”
Wally smiled into the rearview mirror. “No, not always. In fact, it’s only been in the last two years. My first five years driving, I spent most of my time complaining like all the rest of the cabbies do. Then I heard the personal growth guru, Wayne Dyer, on the radio one day.
He had just written a book called “You’ll See It When You Believe It”. Dyer said that if you get up in the morning expecting to have a bad day, you’ll rarely disappoint yourself.
He said, “Stop complaining! Differentiate yourself from your competition. Don’t be a duck. Be an eagle. Ducks quack and complain. Eagles soar above the crowd.”
“That hit me right between the eyes,” said Wally. “Dyer was really talking about me. I was always quacking and complaining, so I decided to change my attitude and become an eagle. I looked around at the other cabs and their drivers. The cabs were dirty, the drivers were unfriendly, and the customers were unhappy. So I decided to make some changes. I put in a few at a time. When my customers responded well, I did more.”
“I take it that has paid off for you,” Harvey said.
“It sure has,” Wally replied. “My first year as an eagle, I doubled my income from the previous year. This year I’ll probably quadruple it. You were lucky to get me today. I don’t sit at cabstands anymore. My customers call me for appointments on my cell phone or leave a message on my answering machine. If I can’t pick them up myself, I get a reliable cabbie friend to do it and I take a piece of the action.”
Wally was phenomenal. He was running a limo service out of a Yellow Cab. I’ve probably told that story to more than fifty cab drivers over the years, and only two took the idea and ran with it. Whenever I go to their cities, I give them a call. The rest of the drivers quacked like ducks and told me all the reasons they couldn’t do any of what I was suggesting.
I hope you enjoyed the story…now let’s go serve people like Wally!